Good American
Good ‘90s Campaign
In honor of the resurgence of ‘90s trends, I developed throwback campaign messaging and content that leaned into the joyful nostalgia of the moment, including teen zine-inspired quizzes and Would You Rather social stories. The messaging was applied across web, email, social, and in influencer notes — all in the brand's iconic bold, playful, and inclusive tone of voice.
Good Swim Campaign
Creative Director: Baylee Shurman
Social Media Manager: Nicolette Gazsi