Adidas
Adidas partnered with four brands to create a multi-drop collection named Run City Pack. This massive, fast-paced project involved creating distinct but connected messaging for each collaboration. With a staggered rollout plan, each collection had its own educate, launch, and sustain phases, including landing page refreshes, CRM, app, and onsite assets.
Run City Pack
“In a fast paced world, we run to keep up, to slow down, to recharge, and reconnect. The Run City Pack collection explores running as an unparalleled opportunity for self-expression. We coupled our expertise in running technology with four unique design perspectives from our partners: Universal Works, Wood Wood, Neighborhood, and Monocle.”
“The adidas by Wood Wood ‘Run City Pack’ women’s running collection is designed to let your body move freely, so you can focus on what’s most important: your state of mind. The apparel, footwear, and accessories are all inspired by the feeling of true escape that running offers. Because sometimes the best way to find yourself is to get lost. “
“Built around the idea that running gear can embody both refined style and innovation, the latest in the Run City Pack was the culmination of a rich creative collaboration with Universal Works co-founder David Keyte. With apparel, accessories, and footwear, the line was designed to work just as well for running as for catching up with a friend.”
Agency: Code and Theory
Art Director: Carla Johnson