Writer | Editor | ACD Copywriter
Naming
2020
Swarovski
Alongside its new brand, the iconic crystal company needed new names for its many families of jewelry, which would define the pieces for years to come.
Campaign messaging, social, and email
2021
Good American
I’ve never seen Keeping Up With the Kardashians, but I have written copy for Khloe’s Instagram account, promoting her clothing brand, Good American. This project also marks my first time getting feedback to use the word “snatched” more.
Campaign
2019
Adidas - Run City Pack
I developed global campaign messaging that playfully celebrates the many reasons people run.
Verbal Identity | Editorial Guidelines | Catalog
2023–24
Lands’ End
I worked with Redscout to give the historic brand a modern sound. I also wrote copy for catalogs and mailers, introducing the new voice to their audience.
Verbal Identity | Website Redesign
2023
Stride Health
Stride Health needed a new brand — one that was exciting and modern while still being trustworthy and clear. We redefined the verbal identity and created a new website to bring the brand to life.
Brand Identity
2019
Vie de Fem
For a new women’s wellness brand, I created a strategic (yet poetic) verbal identity with robust editorial guidelines.
New York City Economic Development Corporation
Branding & Long Form
2O19
Agency: Code and Theory
To bring together the NYCEDC’s disparate teams and complex operations into one cohesive identity, we conducted stakeholder interviews and crafted comprehensive editorial guidelines to direct their marketing and writing efforts.
Art by Angelica Roselyn
Spacey Studios
Editorial Manager
2021-2022
As Editorial Manager for an upcoming art start-up, I helped ideate, plan, prep, design, write, schedule, and post content across all channels including CRM, Instagram, Twitter, TikTok, and LinkedIn, as well as the company's blog and website.
Video Script
2019
Morton Salt
We worked with an animator to craft three short, educational videos for Morton’s latest water softening solution: Morton Waves Bars.