Wonderlab Product Naming

I was tasked by General Idea Agency with coming up with 30+ names for Swarovski's upcoming jewelry collections that would last for the ages, all nestled under their new creative concept: The Wonder Lab. I turned to literature, philosophy, poetry, and astronomy to inspire names that felt cohesive, scientific, and just a little bit magical.

The collection names had to stand the test of time, and will be central to the brand’s image for years to come.