Stride

Stride Rebrand and Website

As a freelancer myself, I was excited to join the team reimagining the brand for Stride, a company that supports independent workers in managing the difficult details that come with working for yourself — from finding health insurance to filing taxes.

Collaborating with a kick-ass team of strategists, I helped define the brand’s new modern-yet-accessible verbal identity, and wrote refreshed copy to accompany their redesigned website.

See the work here.

Agency: Redscout
Strategists: Jasmeet Gill, Katey Hannaby, Kendal Burkins
Art Direction: Kailyn Moore and Alec Cerminaro
Client Services Manager: Lucie Hajian